Project: Branding/Website Design


Kitestring is a technology consulting group who believes that when the right talent meets the right client beautiful things are created.

Our Challenge

Kitestring Technical Services engaged Concord Adams to re-define its brand guidelines and reclaim its digital presence with a new website. As a tech consulting company, they needed to communicate just how much expertise and talent they had accumulated over the years of guiding, planning and building software solutions for large national brands.


  • Brand Identity
  • Website design and development
  • Copywriting
  • SEO
  • Photo Editing services

01.  Brand Guide

Rules & brand color can go a long way…

Concord Adams solidified new brand rules for internal and third-party design teams to utilize in the creation of new marketing assets for Kitestring. In addition to aiding the upcoming website re-design, a new color palette reshaped the way their clients perceived the brand. By including a supporting secondary set of colors, specific areas of the business could take on a new flavor, all under the tutelage of the well-known red kite.

02.  Website Redesign


Concord Adams crafted and guided the Kitestring team through a copywriting process that revealed key components of their brand and their offering. CA helped extend the way Kitestring spoke about their company culture, the depth of their service and the primary calls to action used in marketing material, digital and otherwise.

Web Design & Development

Concord Adams originated designs and built a custom WordPress theme for an entirely new digital presence. Using the original brand, but with an extraordinary facelift in color palette and overall brand visual language, our team was able to give this storied company new modern context for its business. At its completion, the site is a mobile-first, lightweight web experience that educates, recruits and collects leads in an entirely new fashion.

We do WordPress differently.

Kitestring’s WordPress site only needed four plugins to work like a dream. We created a lightweight, yet pleasing user experience supported by easy updating on the backend and superior flexibility for developers. Our method involves a three part toolset: WordPress, Timber theme, and the Advanced Custom Fields Plugin.

Visit Kitestring